NASHVILLE -- DAY 4

Today was my last full day in Nashville and I’m sad it’s coming to an end. The day started off at Country Music Television (CMT), where my class met with the Director of Corporate Communications who basically runs the public relations aspect of the television network. It was interesting to listen to our speaker tell us about all the different hats she wears in terms of doing publicity, which seems to be kind of a common theme on this trip. A lot of the public relations professionals we’ve talked to told us about how they kind of have to do PR in addition to some marketing or promotions. But our speaker at CMT told us about her job through the context of preparing for the Country Music Television Awards, which take place in June every year. She told us about how the approach they take is finding the value in things, making offers and then finding the story for content within all of that. So in the instance of the CMT awards, the value is that they have all of these famous musicians who they can make offers to them to help with promoting the awards show, which then creates stories for publications for content. I thought that was an interesting approach for the public relations department to take, but when you lay it all out, it makes sense especially in the context of a big award show like that.

Our second stop was at the Country Music Hall of Fame, where we met with the newly-hired social media coordinator, who was awesome. She had a lot of really interesting ideas to share about the age of marketing in promotions through social media use. I liked that that hall of fame uses social media as an opportunity to cater to those that can’t come to the museum, rather then to just sell tickets to the museum or its events. Aside from our meeting, I also loved going through the hall of fame itself and learning more about the history of country music. It was cool to see memorabilia from the likes of Roy Acuff and The Everley Brothers among others. 

While I’m sad that my trip to Nashville is quickly coming to a close, I’m also absolutely exhausted and could use a solid night of sleep in my own bed. I’ll be leaving my heart in Nashville, though. This is such an incredible city and I’m so glad I got the chance to spend some time here. This trip only solidified the idea in my mind that I’m going to end up living here some day, and I can’t wait for that day to come because I know I would love every second of living here. Nashville, stay wild and stay lovely. I’m sure I’ll be seeing you soon.